Over the last few years, supermarkets have become many people’s first choice when it comes to buying wine. However, with more and more people looking to support local businesses and supermarket wines increasingly being seen as low quality, wine merchants are flourishing.
A recent survey in Canada found that 89 per cent of people would actively shop at a local business. So, for your wine, why not use a local merchant rather than your nearest supermarket? Here are your five reasons.
1. Better Choice
Leading wine experts Graham Mitchell recently told the independent that a ‘a considerable amount of wine imported into the UK is incredibly dull. Much wine lacks character, is bland and blended for the mass-market brands, and massively discounted in a supermarket or big retail chain.’
So, if you want a bottle of something other than a Hardy’s, Wolf Blass or Echo Falls, your local wine merchant can help you avoid dull, characterless supermarket brands.
2. Expert Advice
The Canadian survey into consumer preferences found that the main reason people preferred to use local businesses was that the service was more attentive, personal and friendly.
Your local wine merchant can give you advice on the right type of wine for your occasion and your menu. When was the last time you got that in a supermarket?
3. More unusual selection
As well as offering a great choice, your local merchant is also likely to stock a more unusual selection of wines. You’re much more likely to find a great wine from a smaller vineyard or producer.
4. Helps support local business
One of the main advantages to using a local business is that it is good for the local economy. When you spend money at your local wine merchant you’re indirectly supporting local suppliers, window cleaners, accountants and other businesses. Supermarkets use centralised suppliers and so shopping at them takes money out of your local economy.
5. Free delivery
While Your local wine merchant may be conveniently on your doorstep, many also offer free local delivery. So, you can still support your local business while still benefiting from having your chosen wines delivered to your home.
For example, We offer free delivery across Leicestershire, Nottinghamshire, Rutland and Lincolnshire.
So, next time you are looking for a good bottle of wine, why not bypass your local supermarket and give your local wine merchant a chance?
Browse our selection now for the best picked wines from around the world.